For B2B software and services with a $30k+ contract

Your last agency booked the meetings. We make sure they close.

We build your buyer list, run the outreach, get every booked call to show up prepared, and install the sales process that turns those calls into contracts.

The deployment, in four minutes

Book your Close Gap Review→
Published client results

Customer proof you can inspect.

What happens if it isn’t working

We review the numbers with you every week. If replies, shows or closes fall below plan, we name the stage that is failing and change the list, the copy or the call process that week. You see every change and the reason for it.

How the system works

Four parts, from the first message to the signed contract.

  1. 01

    The Verified List

    Named decision makers at companies that match your best customers, with every address checked before a message goes out.

  2. 02

    The Reply Desk

    Every reply gets a fast, specific answer in your voice that moves the conversation toward a booked call.

  3. 03

    The Show System

    Booked buyers get a short video and a reminder before the call, so they arrive knowing why they are there.

  4. 04

    The Close Playbook

    We install the call structure, follow up and deal review your team uses to turn booked calls into signed contracts.

What gets deployed

One system. Deployed in 30 days, operated for as long as it runs.

System mandate

Create demand, capture intent and track the commercial outcome in one accountable motion.

01
Top of funnel

Outbound and demand

Week one to two. Your buyer is defined, the lists are built and verified, and the outbound and content motion goes live.

  • Cold email
  • LinkedIn outreach
  • LinkedIn organic content
  • SEO
02
Middle of funnel

Capture and convert

Week two to three. Capture pages, the conversion site and the pre-call page ship, so the intent we create lands somewhere that warms the buyer.

  • Lead capture pages
  • A conversion optimised website
  • A pre call page that educates the buyer
03
Close

Booked revenue

Week four. The CRM and reporting layer is live, every reply is routed, and the whole motion is tracked from first touch to closed.

  • Booked calls, then pipeline, then closed revenue
  • The Provena CRM and reporting layer that runs the whole motion
Provena CRM analytics dashboard showing pipeline, weighted value and win loss analysis

The reporting layer that runs the whole motion, built and run by us.

Deployed in 30 days.

Week one to two

Your buyer is defined, the lists are built and verified, and the outbound and content motion goes live.

Week two to three

Capture pages, the conversion site and the pre-call page ship, so the intent we create lands somewhere that warms the buyer.

Week four

The CRM and reporting layer is live, every reply is routed, and the whole motion is tracked from first touch to closed.

How the system runs

How every signal becomes attributed revenue.

One continuous record joins demand, identity, conversation, handoff, pipeline, and commercial outcome. The interface makes the movement visible.

Open-web sourcing

checked against approved criteria

Apollo

Deep research

every single prospect

OpenAI

ICP Matrix

your rules, in writing

Notion

Dedicated infra

walled off from you

n8n

TAM counted honestly

the real number, on the call

List building

TAM scoping

ApolloProspeoBounceBan

Intent signals

ClayLinkedIn

Data enrichment

Waterfall enrichment

ApolloProspeoBounceBan

Email verification

ClayLinkedIn

Research, every prospect

Deep research

SmartleadAimfoxTypeform

ICP qualification

PlusVibeWistiaOpenAI

Personalised copywriting

Copy tied to segment and prospect context

SmartleadPlusVibeAimfoxWistiaTypeformOpenAI

Sending and replies

Warmed domains

n8nGoogle MeetHubSpot

Reply handling and qualification

SlackFathomNotion

Booked demos

Straight to your AEs' calendars

n8nSlackGoogle MeetFathomHubSpotNotion
Tools

Tools to sharpen your outbound.

Grade your cold email, check deliverability, verify addresses and level up your LinkedIn, in your browser, in seconds.

Instant

Cold Email Grader

Score your cold email, flag spam-trigger words and get specific fixes.

Try it
Instant

Spam & Deliverability Checker

Catch spam-trigger words, risky links and red flags before you hit send.

Try it
Instant

Email Verifier

Check format, mail server (MX), free vs business, disposable and role-based.

Try it
AI

LinkedIn Post Generator

Turn a topic into a scroll-stopping, ready-to-publish LinkedIn post.

Try it
Instant

LinkedIn Post Ranker

Score a post on hook, value, readability, CTA and virality, with fixes.

Try it

See all tools

Everything in one place.

Browse tools
First-party research

Numbers nobody else has measured.

Original datasets from our own sending and census work, published with method, limits and a citation format. Quote any figure with a link.

16,948 live dealer sites

77%

of live US franchise dealer sites run on three platforms; 40% of a rendered sample block automated browsers.

Dealership website technology census

Read the study
8,032 domains receiving mail

23%

of US franchise dealership domains that receive mail enforce DMARC; 32% run SPF with no DMARC at all.

Dealership email authentication census

Read the study
17,659 franchise domains

17,659

franchise dealer domains classified by mail gateway, brand and state from manufacturer locators.

Dealership email gateway census

Read the study
43,302 contacted leads

43,302

cold emails to dealership contacts, with bounce and reply rates broken out by the receiving gateway.

Where dealer cold email dies

Read the study
30 statistics

30

first-party numbers on dealership email, each with its unit, population and source study.

Car dealership cold email statistics

Read the study

All studies and the citation policy

Method, limits, downloadable aggregate tables and a copy-ready reference on every study.

Open the research hub
What clients say

Real words from real client work.

“Before Provena we were searching for a reliable channel for top of funnel, and this gave us that.”

Founder, SellMyRide

SellMyRide

Read the case study
“We needed to reach the right investors and convert the interest we were creating. Provena booked the meetings and rebuilt the site that turns them into conversations.”

Founder, Hot Rocks

Hot Rocks

Read the case study
“We had contracted revenue inside two weeks. The system was paying for itself before we had finished onboarding.”

Partner, Optimo Capital

Optimo Capital

Read the case study
“Provena filled the calendar with the right sponsors and attendees and turned it into real revenue by day 30.”

Organiser, AI Automotive Summit

AI Automotive Summit

Read the case study
“From a cold start we had a steady flow of qualified automotive leads.”

Founder, Ribit

Ribit

Read the case study
Currently accepting clients

Ready to fill your pipeline?

30 minutes on where your deals leak between the booked meeting and the signed contract, using your numbers.

Three things we promise. In writing.
01.
Real numbers, every Friday.
Not vanity stats. Replies, meetings, pipeline. You see everything.
02.
Founders run your account.
Daniel and Max are in your Slack, not just an account manager.
03.
We work until the system lands.
We run the motion and tune the funnel until qualified meetings are landing.

Every result we publish is one client, with its own case study.

FAQ

Common questions, real answers.

Common questions about how we implement go to market and work with B2B teams.

Question index11
AnswersShowing 11 of 11

We work with B2B companies ready to scale. SaaS businesses, fintech firms, agencies, investment companies, and service providers. Our best clients have a proven offer and want a system that puts qualified meetings on their calendar every week.

Kickoff to live system in thirty days. Inside that window we define the buyer, build and verify the lists, stand up the sending infrastructure, launch the outbound and content motion, ship the capture pages and pre-call page, and turn on the CRM and reporting layer. From there we review replies, shows and closes with you every week.

No. Cold email is one layer of a go to market system. We implement the full motion across cold email, LinkedIn, organic content, landing pages and custom software, with a trained sales layer that qualifies replies and books the meeting. Then we tune the funnel so more of those meetings turn into closed deals.

Never. Every connection and opportunity we create is exclusively yours. We build true partnerships, not commoditized lead lists.

Minimal on your end. We handle the targeting, the sending setup, the outreach across all three channels, and the qualifying. You focus on closing. We sync weekly to align on strategy and results.

Timing depends on your market, your offer and your sales cycle. Once the system is live, you see replies, booked calls, shows and closes against plan every Friday, so you know which stage is working and which is not.

Pricing is scoped to your goals on a short call. Engagements use quarterly or six month terms with no 12 month lock in, and the written proposal confirms the exact fee, term, deliverables and measurement boundary before work starts.

We define the exact buyer and build a clean, enriched list. Not a bought list, not a scraped blast. Then we reach them across email, LinkedIn and content, the right touch at the right moment.

You get real numbers every Friday. Replies, meetings, pipeline. Plus access to your dashboards, so you see everything happening in the system.

The system moves fast. A trained sales motion qualifies the reply and books the call while the buyer is still warm. Then we watch the funnel and fix the leaks, from reply to booked to closed, so the close rate climbs over time.

B2B companies with a proven product, a clear buyer, and the capacity to handle new pipeline. SaaS, fintech, agencies, and investment firms. If you are ready to scale, we should talk.

Still have questions? Let's talk→