First-party research

Provena research

Original datasets on how B2B outbound actually behaves, published with method, limits and a citation format.

  • 16,948 live franchise dealership websites · 2026-09

    Dealership Website Technology Census: 16,948 Dealer Sites

    Website platform attribution for 16,948 live US franchise car dealership sites from manufacturer dealer locators (www CNAME chain and page fingerprints), split by franchise brand and state, plus a seeded random sample of 3,000 sites rendered in headless Chrome (1,714 readable, 40% gated against automated browsers) measuring tag managers, analytics and advertising pixels, consent tools, chat widgets, digital retailing tools and accessibility overlays, by platform. Aggregate tables only; the domain list is not published.

    Coverage
    United States, 2026-09-18/2026-09-18
    Measures
    Website platform share; Automated-browser blocking by platform; Platform by franchise brand
    Read the study Aggregate tables (CSV)
  • 8,032 franchise dealership domains receiving mail · 2026-09

    Dealership Email Authentication Census: 8,032 Domains

    SPF and DMARC records resolved for 17,636 US franchise car dealership website domains from manufacturer dealer locators, reported for the 8,032 domains that receive mail: SPF presence and all-mechanism, DMARC presence, policy (none, quarantine, reject) and reporting address, split by receiving mail provider, franchise brand and state. Aggregate tables only; the domain list is not published.

    Coverage
    United States, 2026-09-18/2026-09-19
    Measures
    SPF presence and all mechanism; DMARC presence and policy; DMARC reporting address presence
    Read the study Aggregate tables (CSV)
  • 30 statistics · 2026-09

    Car Dealership Cold Email Statistics 2026: 30 Numbers

    A curated index of 30 first-party statistics about email and US franchise car dealerships, drawn from the June 2026 outcome benchmark (43,302 sends), the September 2026 gateway census (17,659 domains) and the September 2026 authentication census (8,032 domains). Each figure records its unit (domains or contacts), source study and limits. Intended for citation.

    Coverage
    United States, 2026-03-01/2026-09-18
    Measures
    Gateway share of dealer domains and contacts; Reply rate by receiving gateway; Policy bounce rate by gateway
    Read the study Aggregate tables (CSV)
  • 17,659 franchise dealership domains · 2026-09

    Dealership Email Gateway Census: 17,659 Franchise Domains

    MX classification of 17,659 US franchise car dealership website domains collected from manufacturer dealer locators, with each domain's franchise brands and state. Reports the share of domains with no mail record and the distribution of receiving providers (Microsoft 365, Google Workspace, GoDaddy, Mimecast, Barracuda, Proofpoint and other gateways) overall, by brand and by state. Aggregate tables only; the domain list is not published.

    Coverage
    United States, 2026-09
    Measures
    Share of dealer domains with no MX record; Receiving provider share among domains that accept mail; Microsoft 365 share by franchise brand
    Read the study Aggregate tables (CSV)
  • 43,302 contacted dealership leads · 2026-09

    Where Dealer Cold Email Dies: 43,302 Sends by Mail Gateway

    Aggregate bounce and reply rates for 43,302 cold emails sent to US franchise car dealership contacts from three Google-hosted sending workspaces, grouped by the recipient domain's mail gateway (Google Workspace, Microsoft 365, Mimecast, Barracuda, Proofpoint, Sophos). Observational send ledger exported through the sending platform API on 9 June 2026; cohorts published only where large enough to prevent client inference.

    Coverage
    United States, 2026-03-01/2026-06-09
    Measures
    Bounce rate by receiving gateway; Reply rate by receiving gateway; Positive to negative reply ratio by gateway
    Read the study
  • Published client results

    Published client results dataset

    The individual outcomes stated in Provena case studies, with metric, market, period and outcome definition preserved per record. CSV and JSON downloads.

    Open the dataset

How Provena research is produced

Aggregate only

Every study publishes cohort-level tables. No contact, company, client, campaign or organisation can be identified from a published figure, and the underlying rows are never released.

Unit stated with every number

A domain share and a contact share answer different questions. Each figure names its unit, its population and the study it comes from.

Limits travel with the finding

A sent event is not proof of inbox placement; a reply depends on provider event coverage; a census counts what a locator lists. Each study says what its data cannot support.

Cite with attribution

Quote any figure in an article, deck, newsletter or product page. Name Provena, the year, and link to the study. Every study page carries a copy-ready reference.

The full policy is on the editorial standards page. Writers who need an aggregate table or a comment on a study can email info@provena-ai.com.